Niche Long Tail Keywords Can Be Important To Any SEO Campaign

Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be “tree surgeon”, but a long tail keyword would be “tree surgeon Tonbridge, Kent.” This keyword is much more specific than the broad keyword.In this article, we’ll take a look at why you should focus on long tail keywords. The reasons may surprise you.1. Interested Customers
Long tail keywords might include specific queries or locations, thus showing that the customer has a more specialized interest in the niche. Let’s go back to our tree surgery example from above. The broad keyword “tree surgery” is very vague and searchers who are searching that might only want a definition or they might want to learn about tree surgery in general. Since it’s so broad, that keyword doesn’t show much interest in the customer wanting to avail of tree surgery services.


In comparison, let’s look at “tree surgeon Tonbridge, Kent.” This keyword pinpoints with precision accuracy the customer’s intent. From looking at this keyword, we know that the customer wants to hire a tree surgeon in Tonbridge, preferably. While this keyword may get very few searches per month, those searches are precise and accurate, and are much more profitable than broad keywords. If you have a business ranking for those keywords, that person will be more likely to buy your services.2. Competition
Long tail keywords might get less searches each month, because they are so specific, but these are the keywords which are easier to rank for. It is virtually impossible for a small business to start ranking for very broad keywords such as “tree surgery” or “confectionery” or “candles”, because these keywords are already dominated by big name websites such as Wikipedia, Amazon, and eBay. These websites have bulletproof SEO embedded within their online marketing, and so, it is impossible to get past them for such a broad keyword.However, if you narrow down your keyword by turning it into a long tail keyword, such as “candle shop Kent” or “confectionery for birthday parties Kent”, the competition will decrease hugely.This is because less websites have the exact long tail keyword “confectionery for birthday parties” embedded within their text. They might serve confectionery across the globe, but don’t specialize for birthday party catering or for Kent. That’s where your business comes in.How Do I Rank For Long Tail Keywords?
You don’t need to write blog posts for certain long tail keywords specifically, but you can use the Google Keyword Planner to find keywords which might be profitable for your business. Don’t let the amount of searches daze you, if they only get fifty searches a month. If you think about it, that’s fifty interested people each month looking for your business’s products or services. Even if you retain a few of them after the first purchase, that’s enough to really increase earnings.


You might be naturally ranking for certain long tail keywords without even knowing. If your website contains a lot of textual content such as paragraphs describing your services, location, and products, the Googlebot will automatically start ranking you for certain keywords. You can build up your blog post numbers to start creating more textual content for the Googlebot to scan.However, if you find that you’d like to rank for a certain long tail keyword, you can write a blog post specifically with that phrase embedded in the title and in the text.

Niche Simple Internet Marketing Strategies Offering Successful Results

Attention to currency in this world is increasing. It also means that you are up facing well-funded larger companies and competing a multitude of distractions and social media for the prospects. Of course, this does not mean you have to spend tons of money on marketing efforts or have to be dramatic to appear outstanding in this crowd. There are inexpensive and creative ways that allow you to rule your business in the digital world.Get endorsed through some local celebrityGetting a superstar may be expensive and difficult, but you can always get some local celebrity. You must have noticed business owners mostly get global celebrities to endorse their services or products.Local celebrities are the unsung heroes, who are residents of the same locality such as a teacher and are doing something worthy and positive. Such people can be located easily as they are from your own neighborhood and it is best to contact by email or phone. Follow up such people and acquire honest feedback. These responses will promote your marketing content.


Join LinkedIn groupLinkedIn group is free to create and enables offering professional network useful and vibrant information resource while increasing sales. Do not try to sell anything using this platform.It takes time and effort, but the goal helps in providing resources and starting discussions. Groups should enable even your members to have network online with other professionals.Publish on niche blogsIt is tough to reach any major magazine front cover, but creating marketing opportunities and strategies by creating a popular blog is possible. You may also contact the creator of blogs targeting your market and provide ideas on how you can add value to their readers by:· Demonstrating goodwill by providing a small amount of the service or product to the blog owner for free and this can be gifted to audience. Thus the market can be reached better than just offering information.· Interview at your site. Send ideas through writing of how they will be useful for readers. Promote your content by enticing the blog manager.Create YouTube videosYouTube is a powerful platform for online marketing business. There are over 800 million visitors each month. Merely posting your product videos is not enough; these marketing videos should contain elements such as:· A call to action· A headline keyword-researched· Editorial message that is absolutely clear.


You can capture online videos even through your Smartphone, if the inbuilt camera has features of editing and lighting equipment. If you own a Mac, enjoy doing with iMovie applications. Find online some free software or hire professional editor sites.Write an e-book about the issues of your niche industryThere is no need to find a publishing company to get your book distributed. The aim is not making direct book sales and earning profit, but to encourage readers and to use lead generation tool. It is a must and so writers must consider writing even if they are time-strapped entrepreneurs.Marketing your book at affordable price is now possible using video marketing, social media and e-mail list marketing. Embed links in the early pages to capture leads from interested people.